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Since Betfair was launched in June 2000 it has become the largest online betting company in the UK and the world's largest betting exchange. The phenomenal success of Betfair has single handily revolutionized gambling and led to it receiving a number of prestigious awards including the Queens award for enterprise and best sports affiliate program among others.

As an exchange Betfair brings together two counterparties with opposing views, and thus removes the need for a bookmaker's mark-up. Betfair offers a range of different betting markets, for example, (Football, Golf, Rugby, Financials etc.).  Due to this, on average, the odds found on Betfair are 20% better than those offered by a fixed-odds bookmaker. Betfair pioneered in play betting allowing punters to bet all the way through a match. This has added another whole new dimension to betting. 

Another reason for the success of Betfair stems from its liquidity in the exchange; it has over 2 million customers and is in over 14 different languages. This enables Betfair to match more bets than anyone else.



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